About 20 years ago I became aware of the Myers-Briggs Personality Test or the Myer's Briggs Type Indicator. If you are not familiar with...

It’s only April and predictions are being made for another record setting wildfire season across the country. I had the opportunity in...

I have had the rare honour of organizing 50th anniversary promotions for not one, but two media businesses. Both promotions were GOLD,...

Podcasts can be categorized as an emerging media, but are in fact, 20 years old. What is new is the way they have been accepted as 'Brand...

I'd like to pass along an example of how a marketing, promotional or sales tactic can be reimagined in this ever changing media...

Short term promotions can complement long term goals. When I started in the media (some) years ago, traditional media was King. Radio, TV...

Over the years I have had many interviews, in various media formats. I have a few favourite moments, watching Terry Fox run his 'Marathon...